Instagram began development in August of 2010 in San Francisco when Systrom and Kreiger decided to focus their HTML5 project, Burbn, on mobile photography. They called it "Instagram" because it is a combination of the words instant and telegram, which is what the app is all about.
After 2 months of development, they released it to the app store on October 6, 2010. Downloads racked up fast. Soon the app got over 10,000 downloads in the first few hours. "Are we counting wrong?" Systrom thought in disbelief. They weren't counting wrong. After a couple weeks, the app gained extreme popularity. Systrom continued to improve it by adding features like hashtags and filters.
After 2 years of success, Systrom and Krieger sold the app to Facebook for 1 billion dollars. However, Mark Zuckerburg, the CEO and founder of Facebook, continued to let Systrom work on Instagram and change it his way. Up to today, Instagram has continued to add key features like Explore, which has made it one of the most popular social media services on the market.
After 2 months of development, they released it to the app store on October 6, 2010. Downloads racked up fast. Soon the app got over 10,000 downloads in the first few hours. "Are we counting wrong?" Systrom thought in disbelief. They weren't counting wrong. After a couple weeks, the app gained extreme popularity. Systrom continued to improve it by adding features like hashtags and filters.
After 2 years of success, Systrom and Krieger sold the app to Facebook for 1 billion dollars. However, Mark Zuckerburg, the CEO and founder of Facebook, continued to let Systrom work on Instagram and change it his way. Up to today, Instagram has continued to add key features like Explore, which has made it one of the most popular social media services on the market.